Nothing can replace regular contact with your customer base and this can take many forms. With email marketing you are able to send targeted communications to your customers at a very low cost of delivery. It provides a way to keep customers informed of new developments and keep your name in front of them.

It's Effective

Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site and you can target your emails by source, interest, or list. Overall, email communications sent to your prospect and customer lists, can single-handedly improve the ROI of all of your lead generation and customer retention programs.

Take a look at these recent numbers for average ROI data for 2009 published by DMA's Power of Direct economic-impact study.

Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009. The second highest marketing ROI came from Internet search advertising, which according to the study, returned a healthy $21.85 for every dollar spent on it in 2009.

It's Immediate

Email Marketing has two great advantages. First, anyone can create and send compelling email newsletters, promotions, announcements or more with Presentek's eMarketing Campaign Manager. Second, email marketing generates an immediate response. The desired "call to action" can be made clear such as inviting the user to click in order to "take advantage of this offer", or "learn more about this service", or "attend this event". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.

It's Measurable

Results from email campaigns are easily measured. Results are reported in terms of "opens", which report how many people saw your offer or newsletters, Click Through Rates (CTRs) measure how many people actually clicked on the links in your email. You can see what email readers are being used and whether the reader forwarded the email to a friend. You can also compare multiple campaigns to see how the results stack up and which campaign worked the best for you.

We Make It Easy

There are dozens of email tools out there, but many are a pain to use and sooner or later technical knowledge requirements surface which frustrate users who thought they were getting an easy self-serve solution. We solve this problem by providing a complete package including template design, sign-up (opt-in) form, and a complete integration into your existing web site, plus we will help you get that first newsletter out the door including testing in the different browsers.

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