Google Analytics and Webmaster Tools are powerful SEO tools that track extensive information about visitors to your website and provide you with aids which can help you increase traffic and convert visits to sales.
With Google Analytics you are able to view information like where visitors are located geographically and how much time was spent on your website. This information will help improve your marketing and conversion efforts. You can also setup goals which will track how many visitors complete a process on your website or when they left. Google Analytics has a user friendly interface to make it easy to view whatever information you need.
Google Webmaster Tools analyzes your website and alerts you to problematic areas for search engines. You also have access to other tools and diagnostics which give insights into which keyword searches are ranking you the highest and what websites are linking to yours. You can use this information to be more efficient with your keyword advertising and improve your search rankings.
Presentek provides Google Analytics and/or Google Webmaster Tools setup, and will work with you to customize your goals and reports to help you track and optimize your marketing efforts.